Social Media Content Creation
I manage ongoing social media content for SH Built and Camp Kawanhee.
Camp Kawanhee
Playful, snarky content for alumni and families — centered on people, moments, and camp life.
Camp Kawanhee Fashion Series
Camp fashion is a beloved part of life at Kawanhee — from robes in the dining hall to three layers of plaid. To celebrate that spirit, I created a weekly “This Week in Kawanhee Fashion” series. Each week, I photographed standout outfits and designed a 5–6 page carousel in Photoshop styled like stickers in a notebook, complete with over-the-top backgrounds and playful, tongue-in-cheek commentary inspired by Paris Fashion Week. The series quickly became a camp favorite and was the most-mentioned content when people talked about my social media work.
Camp Kawanhee Giving Tuesday
The chickens are a recognizable part of camp life, so I used them to make a more memorable Giving Tuesday post. I went for a snarky, playful tone to connect with alumni instead of relying on a typical donation plea.
SH Built
Warm, professional content for homeowners — focused on craftsmanship and year-round home care.
SH Built Project Transition Videos
As part of SH Built’s social media content, I create transition videos that show a home taking shape — from seasonal shifts outside to construction progress inside. Simple, atmospheric moments that tell each property’s story.
SH Built Seasonal Guardianship Content
For SH Built, I design seasonal guardianship graphics for social media to keep homeowners informed about the services that support their homes. This spring checklist is part of the year-round care we highlight.